Planning - Filming Schedule

Due to the Winter season approaching, the weather will be constantly changing, such as snow, rain or nice days through Autumn. Days which are bright and sunny will be the best days to film as there will be no complications, also the days which are sunny are more convient due to the rowing boats only being available when the weather is nice and sunny.

Planning - Treatment

The main plot of the story will be based around a male and a female, who both stroll around the University Grounds and show their pains and sorrows. Their thoughts and emotions will also be added through the camera angles and the effects of black and white imagery.

Throughout the video there will be intervals where there will be a several second shot of them both in colour and singing a section of the lyrics (chorus). During the intervals of the actor and actress singing, one being closer to the camera and the other being behind in the distance. The actor will be positioned at a great length which gives their distance from one another and to the audience, which enlightens the audience of their detatchment, this also gives a mixed element of a performance-based video and narrative-based video.

The narrative-based element of the video will be portrayed to be a couple who are avoiding each other but are continuously engaging with each other (bumping into each other). When the two meet they will immidetly turn around and ignore each other, however at the end of the video they will be no longer able to avoid each other and become a couple again and row beyond the trees.

Planning - Risk Assessment

Planning - Props Preperation

During the video there will only be a few props, due to them not being a vital necessity to the plot.



These rowing boats that are used on the boating lake are open to the public. The rowing boat is going to be used at the end of the video when the couple come back together.




The phone is going to be a symbol of communication between them both. One is going to call the other and the other is going to hang up on them. This will be a prob that will be on at certain points during the video and finally they will meet and board the rowing boat.

Costume Planning

Actors/Performer Decisions

Storyboard

Planning - Video Location Recee shots

The location of the music video will be on the grounds of Nottingham University. This is a beautiful environment that people of all ages can enjoy. The Boat lake offers civilians a chance to take a boat ride across the water. On one side of the lake, the gardens and small forest cover the area and on the other side the lake is Nottingham University. On the opposite point of the lake there are stepping stones that go across and these can help make a symbol of build a bridge between two people, which makes it ideal for my music video.

Brainstorm

Research into CD Covers

CD Analysis 1 - Gilles Peterson Worldwide > Exclusive

CD Analysis 2 - Common > Finding Forever

Research into Website - 2

Research into Target Audiences

My target audience of this music video are the ages between 15 and 19. The results of the questionnaire are below:

1) How old are you?

• 15
• 16
• 17
• 18
• 19+

2) What sex are you?

• Male
• Female
  
  

3) What types of genre do you listen to?

• R&B
• Indie
• Rock
• Heavy Metal
• Jazz
• Pop
• Hip-hop

4) Do you enjoying watching music videos that are:

• Narrative-based
• Performanced-based
• Both

5) Do you prefer:

• Male artists
• Female artists
• Boy bands
• Girl bands
• Mixed bands
• None of the above
  

6) Do you prefer:

• Music without a video
• Music with a video

Research into Websites - 1

This is a website analysis of the Kings of Leon home page, it has annotations of the different aspects of the website such as the font the size, the interactive options on the website such as the news page and band biographies.

Research into the Industry

LaFace Records

Parent company - Sony Music Entertainment
Founded - 1989
Founders - Antonio Reid and Kenneth Edmonds
Distribusting label - Zomba Music Group (US)
Genre - Various
Country of Origin - USA

Signed artists:

Usher

Pink

Ciara Feat

Justin Timberlake

Britney Spears

R.Kelly

http://www.zombalabelgroup.com/artists.html

LaFace Records have numerous artists who are R&B orientated.

Justin Timberlake is an American artist who is signed with LaFace records.

His greatest hit was SexyBack which reached number 1 in 6 countries, including US, UK and Australia from his latest album: "FutureSex/LoveSounds" (2006).

I believe the reason behind Timberlake signing to LaFace Records is the number of fellow R&B artists and also some of his future music video partners such as Ciara in "Love Sex Magic" (2009).

Timberlake also had a previous relationship between Britney Spears which could have also been used by the record company to sway Timberlake to sign with them.

Research into Genres

R&B:

· Music was created by African Americans in the late 1940s/50s

· African Americans migrated to cities such as Chicago, Detroit, New York and Los Angeles in the 1930s

· The stylistic origins of R&B are: Jazz, Blues, Jump Blues, Gospel, Traditional Pop, Electric Blues

· The riginal blues and jazz songs were song by Leroy Carr, Cab Calloway, Count Basie and T-Bone Walker

· Contemporary R&B is a modern day version of soul and funk which was influenced by pop music

Current major R&B artists are:

• Michael Jackson – Beat It, Thriller, Billie Jean

• Usher – Trading Places, Thinking of You, Nice & Slow

• Akon – Beautiful , Right Now (Na Na Na)

• Stevie Wonder – For Your Love, Jungle Fever, So What The Fuss

• Lionel Richie – My Destiny, Do It To Me, Angel
  

Rock

· There are around 22 different types of Rock subgenres
· Began in early 1950s in United Kingdom
· The stylistic origins are Rock and Rock, Blues and country
· The Beatles – Day Tripper, We Can, Paperback
· Rolling Stones – 100 Years Ago, Satisfaction, All Sold Out
· Queen – It’s A Beautiful Day, Made in Heaven, Let Me Live
· U2 – No Line on the Horizon, Magnificent, Moment of Surrender
· Bob Dylan – Dirt Road Blues, Standing on the Doorway, Not Dark Yet

Research - Music Video Analysis 2

The music video “Beat it” was written and sung by Michael Jackson, and was directed by Bob Giraldi. The genre of the music video is Rock and R&B, the videos characteristics are targeted at the black youth and the streets and Jackson “contemplating the senseless violence”.

Throughout the song the relationship between the lyrics and the visuals is that Jackson is singing about the rivalry between the two gangs. The connection between the lyrics and the visuals is the song title “Beat it”; this is constantly sung by Jackson as these words describe the entire video. The lyrics “beat it” is amplified by the gangster visuals and how they are preparing for a fight. Jackson’s lyrics are constantly representing the visuals, because his lyrics resemble a gangster theme, and they are amplified by the cast who are shown throughout. A specific example of the relationship between the lyrics and visuals is the lyrics “Don't wanna be a boy, you wanna be a man” when this is sung the camera is on two men hanging off the end of a pickup truck and they are smoking which is to resemble a man not a boy. This is contrasted against the image they are getting due to the fighting being seen as a boyish thing to do. However the fighting is also a way for the gangsters to show how strong they are and how they do not want to be defeated, “No one wants to be defeated Showin' how funky and strong is your fight”.

The video opens on a cafe where there is only diegetic sound of people rustling in a cafe and a plate clattering into a sink, then as the gangsters leave, immediately when the cafe door closes a rhythm of low beats begins, this is produced by techno music and then becomes upbeat and has a faster pace, this music matches the video as the upbeat rhythm connects the gangsters to their personalities and to the music. In the centre of the video, around two minutes fifteen, Jackson appears through the door and walks into the bar where the first gang were, and the pace increases do to the chorus being repeated several times until the end. At three minutes ten, there is a solo guitarist and a beat from drums in the background and this is where the two gangs meet, and gives this an extra sense of excitement because it shows signs of intensity.

"Beat it" is a music video that was aimed at the black youth of today, this video was created to create awareness of the youth of the time and how the ever growing gangsters in the streets is continuing. During the video as Jackson is dancing to bring the two gangs together he is showing to be considerate to the rising influences of fighting and crime and showing that he is peaceful. Jackson's image in this video is being portrayed as confident, caring and cool, his attitude towards the violence shows that his personality is one which people to can look to for guidance and admiration. During the time of the videos release, Jackson had previously released "Billie Jean" which was only a few months before "Beat it". These two songs have a similar meaning because they are both show to have a story or an aim behind them. "Beat it" was to make people aware of the increasing black youth and the gangster background, and "Billie Jean" had a story directly from Jackson's previous music career with the Jackson 5 and how the groupies from those days wrote to the singer informing them of false accusations.

"Beat it" is mainly a narrative-based video as the true message of Jackson's song is in the lyrics, however the video is also partially performance-based because the video reinforces the message that Jackson tries to send to the viewers and fans. Both the performance and the narrative send strong messages and both combined are excellent for Jackson's image as it shows his caring personality towards the increasing awareness of the black youth and gangsters.

"Beat it" was one of Jackson's inspiring music videos as it was his first treatment to black youth and the streets. Overall Jackson's image in this video is showing his compassion to the world and the public. His narrative performance in the video enforces his message as it gives the people a taste of what he is trying to do, bringing music to every bodies lives. His dancing skills are shown in this video to express his to feelings towards the message, but also the choreographing of the video was to sell the star and his talent.